Watch Announces Moonbug as New Studio Partner

The partnership brings more than 100 hours of trusted kids content to Brazilian families, including CoComelon, Blippi, and Little Baby Bum

Watch, next-generation streaming content hub that empowers internet service providers (ISPs) to deliver premium video entertainment to their subscribers, today announced Moonbug as the newest studio to join its growing portfolio. One of the world’s leading children’s entertainment companies, Moonbug brings approximately 100 hours of high-quality kids content to the platform, including a dedicated linear channel. Popular titles now available on Watch include CoComelon, Blippi, Little Baby Bum, Morphle, and Little Angel.

Watch currently partners with more than 2,000 internet service providers, reaching over 3.5 million subscribers across 4,500 municipalities throughout Brazil.

“The addition of Moonbug strengthens our kids and family content offering,” said Maurício Almeida, President of Watch. “This is a meaningful benefit for both consumers and internet providers, especially at a time when rising streaming costs are impacting the market. Providers of all sizes need accessible, high-quality content options that help drive customer loyalty.”

Manuel Reveiz, Director of Distribution and Partnerships for Latin America at Moonbug, added: “For families, finding content that is fun, safe, and trustworthy is essential. Through Watch, we’re bringing a Moonbug channel directly into Brazilian homes—giving parents peace of mind about what their children are watching, while kids get to spend time with beloved characters like CoComelon and Blippi, all in one place.”

With multiple plans and features available, and partnerships with leading studios and broadcasters in Brazil and around the world—including Max and Globo—Watch enhances the value proposition for internet service providers by delivering a complete, personalized entertainment experience to end consumers. The app offers more than 30,000 hours of content, the ability to create up to eight profiles across four simultaneous screens, live TV channels, theatrical releases available for rental, and new content added weekly.

By expanding content choice at competitive price points, Watch helps ISPs increase revenue and average ticket value, while reaching new audience segments with diverse viewing preferences.

About Watch

Launched in October 2018, Watch is a content hub that enables internet service providers to offer multimedia experiences, including series, films from leading global studios (including Hollywood), linear TV channels, and 48-hour rentals of recent movie releases.

With a flexible and scalable model, Watch has become a market reference by democratizing access to streaming for ISPs—expanding entertainment options, lowering service costs, and delivering a complete, personalized experience for end users. In doing so, Watch helps providers improve customer retention and diversify revenue streams.

Watch offers a broad range of content packages featuring major networks, channels, and studios, including Globo (local affiliates and pay-TV channels such as GE TV, Sportv, Multishow, and GNT), HBO Max, ESPN, Telecine, Premiere, and Combate, among others. The platform also includes Awdio, offering radio and audiobook content.

Today, Watch serves thousands of ISPs across all regions of Brazil, reaching millions of end users with technology-driven innovation and high-quality entertainment.

About Moonbug

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world, including CoComelon, Blippi and Little Angel. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, games and interactive, consumer products, and live events.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.