Natural History Museum and Blippi Launch Bespoke Jurassic Oceans Apparel and Plush Collection at Character.com

New educational range combining playful design with prehistoric discovery, now available at Character.com 

LONDON, May 12, 2026 – The Natural History Museum has teamed up with popular pre-school brand Blippi to launch a bespoke apparel and plush collection in collaboration with Character.com, inspired by ancient oceans. The range will be available from May 18, 2026 via launch partner Character.com in store, online at Character.com, and via Amazon.

The collection is designed to inspire curiosity and encourage early learning about the prehistoric world, taking its designs from a new Jurassic Oceans-inspired style guide developed specifically for the collaboration. The range combines Blippi’s distinctive design style and iconic blue and orange colour palette with curious creatures from the past – from Plesiosaurs and Ichthyosaurs to Ammonites, Belemnites and the Jurassic Horseshoe Crab. 

“This capsule collection brings Blippi’s playful curiosity together with the Natural History Museum’s extraordinary exhibits and collections in a way that feels immersive, fun and genuinely exciting for children,” says Talia Tester, Director of International Softlines & CPG at Moonbug Entertainment. “Designed as a carefully curated edit of hero pieces, the collection combines bespoke co-branded artwork with standout finishes to create special, limited styles that spark imagination and joy. By blending learning and entertainment, the collaboration extends the magic of the prehistoric world beyond the museum’s galleries and exhibitions and into meaningful playtime with Blippi.”

“We are excited to launch this collaboration with Moonbug, reimagining fascinating ancient sea creatures, many of which visitors can spot throughout the Museum’s galleries, in Blippi’s distinctive style for this launch at Character.com,” says Louisa Skevington, Licensing Manager, Natural History Museum. “The creativity of the range, for example with its glow in the dark elements, is brilliant for engaging children in this underwater world, and we love the playfulness of items like the Plesiosaur plush. Collaborating with a brand such as Blippi is a wonderful way for us to connect with, and inspire, the next generation of curious children and nature lovers.”

“At Character.com, we’re passionate about bringing children’s favourite characters to life in ways that feel exciting from the very first moment,” says Emma Wilkins, Brand & Licensing Manager at Character.com. “Our special Blippi x Natural History Museum collection is designed to deliver joy beyond the product itself. From T-shirts, glow-in-the-dark pyjamas and swimwear to plush toys, every item is part of a broader experience. Our bespoke, sustainable colour-in packaging transforms each delivery into an activity, while interactive in-store features — including colour-in walls, activity trails and Blippi meet-and-greets at selected stores — bring the collection to life. We’ve created a cross-category range that sparks curiosity, encourages imaginative play and makes every touchpoint memorable for families.” 

The collaboration aims to inspire a deep love of and an inquisitive relationship with the history of our natural world, brought to life across key products designed to delight children who are just starting to learn about the prehistoric world. With Blippi joining this mission, the collection encourages exploration in a playful, fun, and enriching way, while adding the trusted and renowned name of the Natural History Museum to give caregivers reassurance.

Beyond the collection itself, Character.com has created a bespoke retail experience designed to extend the sense of discovery and play. Items will be delivered in sustainably produced colour-me-in packaging, allowing little ones to continue the adventure at home by decorating their parcel design. In selected Character.com stores, families can enjoy a matching colour-me-in feature wall, interactive activity trails and special Blippi meet-and-greet experiences, creating an immersive launch environment for young explorers.

The core collection consists of apparel for children of ages 18 months-8 years, including fun, novelty elements such as glow in the dark features on Pj’s and discovery lift-and-reveal flaps on T-shirts. Alongside the apparel, the teams are excited to introduce two unique plush characters – Blippi with his magnifying glass ready to uncover the ancient creatures of the sea, and a personality-packed Plesiosaur dressed in Blippi’s signature orange glasses and bow tie. Learn more about the collection on the webpage. 

Watch our exclusive Shorts HERE and bring your little explorers along as Blippi dives into the oceans of 200 million years ago to meet his new prehistoric pals! 

Meanwhile, likeminded adventurers can come face-to-face with ancient sea monsters like Ichthyosaurs, Plesiosaurs and the terrifying T.rexes of the sea, the Mosasaurs, at the Natural History Museum's new family exhibition Jurassic Oceans: Monsters of the Deep opening in London on Friday 22 May. 

About Commercial Licensing at the Natural History Museum The Natural History Museum is an iconic heritage brand known and loved all over the world, and the winner of best licensed heritage brand for four years running. Its licensing department develops innovative products that reflect the Museum's core values and inspire a love of the natural world.  

The breadth of the Museum’s collections, encompassing 80 million specimens, and its archives bursting with incredible artwork, enables it to be endlessly creative with the brands it collaborates with and the products they bring to life together, from apparel and stationery to gifting, homewares and toys.  

We are proud that the quality of the Museum and its licensees’ work has been recognised with over 20 licensing industry awards since 2019. This includes the Best Brand Licensed Children’s Product or Range at the 2025 Brand and Lifestyle Awards.   

The Museum’s licensing department continues to team up with prestigious brands and retailers which share its vision of creativity and sustainability both within the UK and globally.  

About the Natural History Museum 

The Natural History Museum is a world-leading science centre and the UK’s number one visitor attraction. We are welcoming more than 7 million people to our blockbuster exhibitions, galleries and gardens and our 400 scientists are finding solutions to the planetary emergency - from reversing biodiversity loss to resourcing the green economy.  

With over 80 million specimens, spanning 4.5 billion years, the breadth and depth of the Museum’s collection make it the most important of its kind in the world. Our mission is to create over 100 million advocates for the planet by 2031 – the Museum’s 150th anniversary. 

About Blippi

Blippi is the fun, energetic character known for his signature blue and orange outfit and his entertaining and educational videos. One of the most popular live-action preschool brands in the world, Blippi turns the world into a playground for preschoolers everywhere. The brand empowers early childhood learning through curiosity, fun and real-world adventure. Over the last decade, the Blippi brand has evolved from a singular YouTube creator to a worldwide sensation with more than 100 million fans around the world and over one billion average monthly YouTube views. The franchise has grown rapidly since it was acquired by Moonbug Entertainment in 2020, expanding into a global franchise through live-action events, consumer products, music, and more. Blippi is available in more than 20 languages, including ASL, and is distributed on over 65 distribution platforms.

About Moonbug

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world, including CoComelon, Blippi, and Little Angel. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, games and interactive, consumer products and live events.Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

About Character.com

Character.com is the UK’s leading retailer of character clothing, bringing kids’ favourite worlds to life through clothes they love to wear. From PAW Patrol, Peppa Pig and Blippi to KPop Demon Hunters, Disney, Minecraft and Pokemon, we’re a one-stop shop for outfits inspired by the characters that spark imagination and joy. Founded over fifteen years ago, we’re proud to offer unrivalled choice, great quality, and unbeatable value. Our brand essence — Wear a Smile — underpins everything we do, ensuring clothes are fun, affordable, and full of personality.

Media Contact:

Emma Wilkins 

Email: emma.wilkins@character.com 

Phone: 01792 687232